Good Days and Mad

A Memoir by Dick DeBartolo - 1994

• "I never get tired of listening to DeBartolo talk about MAD Magazine" -- Alfred E. Neuman (with detail from #301)
• A few covers with commentary (13, 24, 20, 151, 131, 202, 60, 30, 196, 274, 198, 269, 328, 327, German #190, Brazilian #48, German #57)
• Photo collage
• The Alfred E. Neumaneuver -
  First Aid for the Restaurant Choking Victim
  (written by Dick DeBartolo / Bob Clarke art)
• Dedication to William M. Gaines
• Dear Reader:
• Some technical notes in this book
• A note about the foreword(s) from the author
• And then there are the bonuses
• How much more filler stuff is there before the book begins?
• Contents
• Foreword by Annie Gaines
• Making the First Contact (includes his first published writing in the first two of four "Imperial Margarine Tests" from Some TV Ads We Never Got to See) (Jack Rickard art)
  (also includes Periscopes Out of the Blue) (Jack Davis art)
• Foreword by Nick Meglin
• Feeling at Home in TV Land
  (art by Harry North from It Doesn't "AD" Up)
• Meeting the Great White Hulk
• Foreword by John Ficarra
• It Takes a Thick Skin to Work at Mad
• Foreword by Lenny Brenner
• Bonding with Bill
• Often Annie
• When Saving a Bundle Costs a Fortune (tattoo bonus)
• Foreword by Al Jaffee
• Truth Decay (Clip 'N Save Coupons) (Bob Clarke art)
• Foreword by Charlie Kadau and Joe Raiola
• A Brief, But Short, History of Mad Magazine
• History Doesn't Repeat Itself
• In the Shred of Night (some of Dick's paperback covers:
  A Mad Look at TV, Madvertising, The Return of a Mad Look at Old Movies, Mad Murders the Movies)
• Mad at the Office
  (Important Announcement from Publisher William M. Gaines explaining the need to start running ads - directs readers to The Mad Merchandise Mart) (Bob Clarke art)
  (Mad's First and Probably Last Reader Survey)
• Tour de Farce - A Look at the Mad Offices
• Al Jaffee on Bill Gaines
• The Mad Intern Program
• Foreword by Andrew J Schwartzberg
• Frequent Flyer Fanatics
• Having Gaines as My Ruminate
  • A Frequent Flyer Bonus Program We'd Like to See (Jack Davis art)
  • How to Read an Airline Menu
  • A Pledge That Employees Can Really Live Up To
  • Condemner Reports Magazine (cover)
    (Bob Clarke art)
  • 21st Century Outdoors Magazine (cover)
    (George Woodbridge art)
  • Cover #133
  • A Psychedelic Diary