The MAD Reveal
Articles That Surprised Us With a Turn of the Page
With a few exceptions, these were two-page articles with the gag happening on the second page.
Let me know if you run across any — madcoversite@yahoo.com
in Order of Appearance in Regular Issues and Specials
(thanks to Bradford N. Smith)
| Article Title | Writer / Artist | Issue / Date |
|---|---|---|
| 3-Dimensions! | Harvey Kurtzman / Wally Wood | 12 — Jun 1954 |
| Outstanding Americans: Arthur A. Freen (Edsel inventor) |
Don Martin | 38 — Mar 1958 |
| The New, Improved, Rotten Circus | Henry Morgan / Wally Wood and Bob Clarke |
41 — Sep 1958 |
| America's Dream Car | Sy Reit / Bob Clarke | 49 — Sep 1959 |
| The Garbage Explosion | Sy Reit / Bob Clarke | 56 — Jul 1960 |
| The Truth About Secret Ingredients | Sy Reit / Bob Clarke | 68 — Jan 1962 |
| In a Doctor's Office (large boxing glove) | Don Martin | 70 — Apr 1962 |
| The Rejection Slip | Tom Hudson | 80 — Jul 1963 |
| On the Beach (dumping sand) | Don Martin | 80 — Jul 1963 |
| The Masterpiece (Burton and Taylor in “Cleopatra”) | Don Martin | 82 — Oct 1963 |
| The Official Barber (nose branch) | Don Martin | 93 — Mar 1965 |
| In a Super Market (stacked cans) | Don Martin | 115 — Dec 1967 |
| While Strolling Through the City (Fonebone) | Don Martin | 120 — Jul 1968 |
| MAD's Ideal Presidential Candidate | Lou Silverstone / Max Brandel (research) |
122 — Oct 1968 |
| The MAD Plan to Beautify America With Integrated Highway Signs | Dick DeBartolo / Bob Clarke | 126 — Apr 1969 |
| The Heist (thief on moving day) | Sergio Aragones | 128 — Jul 1969 |
| Don Martin Takes Another Look at the Same Fairy Tale (Rapunzel) | Don Martin | 129 — Sep 1969 |
| On The Trail With A Zoologist (foot-size fooling) | Don Martin | 132 — Jan 1970 |
| One Day Downtown (giant shoe drops) | Don Martin | 135 — Jun 1970 |
| If There Were Only Two Survivors of WWIII Left on Earth | Lou Silverstone / Irving Schild (photos) | 136 — Jul 1970 |
| One Day on Location (Kong breaks for lunch) | Don Martin | 140 — Jan 1971 |
| One Day in a Bus Depot (Vend-O-Hair) | Don Martin | 143 — Jun 1971 |
| Altar Ego | Marylyn Ippolito / Wally Wood | 143 — Jun 1971 |
| This is the LAND that Sam Built | Frank Jacobs / Al Jaffee | SS#4 — Fall 1971 |
| Future Shock (palm reading) | Sergio Aragones | 147 — Dec 1971 |
| A MAD Message to the Leading Democrat Candidates for President… (get a nose job) | Dave Gantz | 150 — Apr 1972 |
| Criminal Types Dept. (put them all together, they spell “SUICIDE”) |
Don (Duck) Edwing / Bob Clarke | 152 — Jul 1972 |
| The Conservative Dream | Lou Silverstone / Max Brandel (research) |
SS#8 — Win 1972 |
| One Fine Day on a Guided Tour of Mt. Rushmore (the other side) |
Don Martin | 163 — Dec 1973 |
| An Architectural Triumph (smashed fly) | Al Jaffee | 164 — Jan 1974 |
| On a Safari (caged giraffe) | Antonio Prohias | 167 — Jun 1974 |
| One Sunday Morning On The Beach (CPR volleyball) | Don Martin | 170 — Oct 1974 |
| More Powerful Than a Locomotive… (Superman stops train) |
Sergio Aragones | 172 — Jan 1975 |
| A Modern Business Success Story (MomCo Inc.) | Dick DeBartolo / Bob Clarke | 173 — Mar 1975 |
| One Day in South Dakota (giant Q-tip) | Don Martin | 178 — Oct 1975 |
| One Day Last April (singin' in the rain) | Don Martin | 184 — Jul 1976 |
| One Day on the Highway (speeding daredevil) | Don Martin | 185 — Sep 1976 |
| The Human Race (finish line graveyard) | Arnoldo Franchioni | 189 — Mar 1977 |
| One Day in Egypt (pyramid secrets) | Don Martin | 191 — Jun 1977 |
| The Gift (man's inhumanity to animals) | Frank Jacobs / Bob Jones | 211 — Dec 1979 |
| MAD's Ideal Presidential Candidate for 1984 | Don (Duck) Edwing / Mort Drucker | 249 — Sep 1984 |
| The Befuddling Balcony Blunder (King Me!) | Don (Duck) Edwing | 279 — Jun 1988 |
| The Perilous Pioneer Predicament (form the wagons in a circle) |
Don (Duck) Edwing | 282 — Oct 1988 |
| The Moron Downer Jr. Show (Pontiff punch) | Larry Siegel / Jack Davis | 286 — Apr 1989 |
| Unelectable (“Unforgettable” song parody) | Frank Jacobs / Rick Tulka | 315 — Dec 1992 |
| Miscue 911 (TV satire) | Dick DeBartolo / Jack Davis | 326 — Mar 1994 |
| One Fine Evening In the Castle (altered version originally from #167) |
Don Martin | MAD-TV — Jan 1995 |
| “A ‘Snappy Answers to Stupid Questions’ Desert Island Saga” (reprinted from MAD's Al Jaffee Spews Out More Snappy Answers to Stupid Questions) | Al Jaffee | SS#125 — Dec 1997 |
| Spy vs. Spy — building leaner | Peter Kuper | 522 — Sep 2013 |
| Spy vs. Spy — Google glasses | Peter Kuper | 530 — Dec 2014 |
| One Miserable Day in South Dakota (Trump Rushmore) |
Nick Nomad / Alejandro Rivas | 544 — Apr 2017 |