MAD Magazine Recurring Features
UPC Symbol Gags
in Order of Appearance
We sort of take the ugly Universal Product Code for granted these days, but MAD complained about it in a big way with their first issue to feature the unwelcome cover mutilation on #198, April 1978.
In true MAD style, many subsequent issues worked the thing into gags, layouts, and articles below.
| UPC Symbol Gag | Issue / Date |
|---|---|
| First depiction on a MAD cover — |
198 — Apr 1978 |
| When the “UPC” Symbol Takes Over Completely (article written and drawn by Henry Clark) | 198 — Apr 1978 |
| Exclusive: FBI releases bionic man's fingerprints | 199 — Jun 1978 |
| Can you draw me? If you can, you may have a great career ahead of you! | 200 — Jul 1978 |
| Swatch for Alfred's new pin stripe suit and tie | 201 — Sep 1978 |
| This is a photograph of The Invisible Man in his prison cell — With his dog! | Special #25 — Fall 1978 |
| Exclusive: New ballistic test proves Booth did not shoot Lincoln | 202 — Oct 1978 |
| Exclusive: Scientists release first computer-written joke | 203 — Dec 1978 |
| The answer to this puzzle will appear in next issue | Special #26 — Winter 1978 |
| Scientific breakthrough! Hitler's moustache — Cloned! | 204 — Jan 1979 |
| Sneak Preview: Extreme close-up of grooves in Bee-Gee's next hit record! | 205 — Mar 1979 |
| Exclusive: Extreme micro-photo close-up of George Gobel's hair | 206 — Apr 1979 |
| Free street map of your city — Next issue: Crosstown streets | Special #27 — Summer 1979 |
| Question: Which line is longer? A. The check-out line that uses the new “High Speed” electronic machine to read this UPC symbol |
207 — Jun 1979 |
| New postage stamp commemorating 50 years of polluted waterfalls | 208 — Jul 1979 |
| For Sale: World's smallest Zebra skin rug — With bath mat! | Special #28 — Fall 1979 |
| Satellite photo of Los Angeles' newest 30-lane freeway… with bike path | 209 — Sep 1979 |
| Alfred mows UPCs — |
210 — Oct 1979 |
| Exclusive: Spectrogram reveals no gasoline on mars, either! | 211 — Dec 1979 |
| Andy Warhol unveils new work entitled “Rainfall” | Special #29 — Winter 1979 |
| Hair on head of man watching “Alien”… With son | 212 — Jan 1980 |
| Exclusive! Scientists release microphoto of bacteria that causes fatal computer disease | 213 — Mar 1980 |
| Close ups of the sound tracks for “King Kong” — And “The Thin Man” | Special #30 — Spring 1980 |
| For Sale! Unused speed lines! Artist retiring! | 214 — Apr 1980 |
| Rare photo of Minnesota Fats' private pool cue collection | Special #31 — Summer 1980 |
| Shocking statistics reveal: Much more bacteria and dirt are concealed deep under household carpets — Than on the surface |
215 — Jun 1980 |
| Free automobile pinstriping — Cut out all the stripes, glue them end to end, and stick them on car! | 216 — Jul 1980 |
| Free blueprint — Build your own pocket comb! | Special #32 — Fall 1980 |
| Effect of recession on Italy's pasta production last year… And this year | 219 — Dec 1980 |
| Claw marks made by consumers trying to hold down rising cost of living | 220 — Jan 1981 |
| If you see this on your TV set, it's time to call the repairman! | Special #34 — Spring 1981 |
| With the MAD garbage compactor, the stupid useless UPC symbol… Becomes this! | 221 — Mar 1981 |
| Jackie Gleason's personal set of acupuncture needles… And Mickey Rooney's | 223 — Jun 1981 |
| 224 — Jul 1981 | |
| Dagwood, your sandwich fell over on its side! | Special #36 — Fall 1981 |
| Official group portrait of Olive Oyl's entire family | 225 — Sep 1981 |
| Optical illusion: Stare at this pattern for 10 seconds! Now look away! You'll think you see it on everything! | 226 — Oct 1981 |
| Hair on head of a man seeing one of today's typical horror movies… And his son's | 227 — Dec 1981 |
| Snakes that died making “Raiders of the Lost Ark” | 228 — Jan 1982 |
| Play the MAD accordion — Lesson number 1: First pull it apart like this! Then… push it in! | 229 — Mar 1982 |
| For sale — Used baselines, yard lines, goal lines and artists' speed lines | Special #38 — Spring 1982 |
| Stack of quarters & slugs needed to play this cover | 230 — Apr 1982 |
| Unsold copies of MAD Laugh record… stacked sideways | Special #39 — Summer 1982 |
| Results of MAD Straw Poll — Reagan's popularity when he was elected… and now | 232 — Jul 1982 |
| Artist's rendering of the Laurel & Hardy mausoleums | 234 — Oct 1982 |
| Leftover sliced baloney from actual front cover | 235 — Dec 1982 |
| New status symbol for shirts to replace corny alligators | 236 — Jan 1983 |
| MAD's new exclusive built-in microphone — If you have any complaints about this issue, speak into the mike and we'll hear you! |
239 — Jun 1983 |
| Alfred E. Neuman's tooth brush (drawing included) | 240 — Jul 1983 |
| Projected sale of Special, if we used word “sex” on cover — Projected sale if we didn't | Special #44 — Fall 1983 |
| Symbol caught in the wave with other garbage on George Woodbridge's cover — |
241 — Sep 1983 |
| Cross section of Mr. T's mohawk haircut today… And as a baby | 242 — Oct 1983 |
| Fits well within the monitor on Richard Williams' War Games computer console — |
244 — Jan 1984 |
| If your windows look like this after you wash 'em, you need a new squeegee! | 246 — Mar 1984 |
| …and Rich Little as the UPC symbol | Special #46 — Spring 1984 |
| John Glenn's Straw Poll before “The Right Stuff” — And after | 247 — Jun 1984 |
| George Woodbridge's framed picture within the kid's garbage-covered room — |
Special #49 — Winter 1984 |
| You may already be a big winner! Scratch off these lines with a coin and see! | 253 — Mar 1985 |
| Free with this issue of MAD! This fine miniature abstract painting ready for framing! | 256 — Jul 1985 |
| An apology: We hope this UPC symbol doesn't offend you! | 257 — Sep 1985 |
| With this issue: A free computer chip! | 258 — Oct 1985 |
| Stack of the worst UPC gags we ever wrote — And the best | Special #53 — Winter 1985 |
| Never before revealed! A close-up photograph of Alfred E. Neuman's missing tooth — |
263 — Jun 1986 |
| Close-up of The Fabulous Moolah's stretch marks! | 264 — Jul 1986 |
| We are experiencing technical difficulties — Please Stand By | 266 — Oct 1986 |
| Sneaky UPC Symbols (article written by Frank Jacobs / Bob Clarke art) | 271 — Jun 1987 |
| Slanted for The Totally Crooked Super Special — |
Special #60 — Fall 1987 |
| MAD's UPC Symbol Explained (article written by Frank Jacobs) | 277 — Mar 1988 |
| Sergio Aragones walks away with some symbol lines — |
Special #62 — Spring 1988 |
| Close-up of ice cube made with New Jersey water! | 286 — Apr 1989 |
| UPC Crappo — |
291 — Dec 1989 |
| Inspected by Number 0-70989-34080-0-93 | Special #68 — Fall 1989 |
| Magnetically aligned clippings of Alfred E. Neuman's hair | 302 — Apr 1991 |
| Barely worth mentioning creative blending of code with promo text for Specials 76, 79, 81, 82, 88 and more in the future that really aren't worth mentioning… | |
| UPC as license plate — |
313 — Sep 1992 |
| UPC symbol ruins another cover | Special #86 — Mar 1993 |
| Exclusive closeup of Ferengi fingerprint | 321 — Sep 1993 |
| This is not a tattoo idiot! | Special #91 — Jan 1994 |
| UPC symbols suck! HUH-HUH-HUH-HUH | 325 — Feb 1994 |
| Printed on the side of a Jaffee-in-the-box — |
Special #92 — Mar 1994 |
| Part of a movie ticket — |
Special #99 — Fall 1994 |
| Needles used in the making of this cover | 340 — Oct 1995 |
| “Jabba's toothpick collection” sign held by Salacious B. Crumb | 354 — Feb 1997 |
| Elvis' cholesterol count | Special #120 — Apr 1997 |
| “UPC Accident” is one of the ways to kill a Pokémon | 386 — Oct 1999 |
| Wolverine Alfred shreds edge of label box holding symbol | 399 — Nov 2000 |
| Doctor Octopus Alfred holds the symbol in one of his claws | 444 — Aug 2004 |
| Truck with symbol on its side careens off freeway overpass. | 5 — Feb 2019 |
UPC detail from cover of #224, July 1981